Tag: animation readability

Appeal in Animation

Appeal is often a misunderstood term in animation. It doesn’t just mean creating a cute, cuddly, and beautiful character. Any character can and should be appealing, from heroes to villains. 

Appealing animation is what keeps you watching, whether it be good or evil, beautiful or gruesome. Appealing animation captures your attention and hooks you into a scene.

What is appeal? 

Appeal is the ability to attract, interest, amuse, or stimulate the mind or emotions. Appeal is subjective. 

2024 AnimSchool Student Showcase – Carl Nyasore

2024 AnimSchool Student Showcase – Leticia Lozano

2024 AnimSchool Student Showcase – Seyed Tabatabaei

To help understand the nuances of appeal in animation, AnimSchool Instructor, Matthew Sheppard, has come up with an easy-to-remember and easy-to-navigate acronym, CRAISINS:

  • Complexity: used to support area of interest, or draw/lose attention to create clean contours/silhouette/shapes; think about what is competing for attention
  • Readability: clarity and legibility of the pose – potentially going beyond the accuracy within the 3D space to ensure the pose is effective
  • Asymmetry: weighting the face and body to support the line of action; using the “wedge” properly (opening up the character towards the action/who they are speaking to)
  • Intent: is the intention of the pose clear? Is there enough information to interpret the intent of the scene, thought, or action? Find the right balance to keep the intent of the pose/animation clear and decisive – do not be ambiguous; intent should be made clear during planning stages!
  • Silhouette: Clean up lines and contours to support the line of action/pose; hide tiny bits of information to strengthen a pose or add information to draw the audience in
  • Negative space: used to help direct the audience where to look either by creating or eliminating it
  • Simplify: reduce the information the audience sees or the amount of keys used to clarify the ideas and actions

Watch the full snippet from an AnimSchool class lecture here:

At AnimSchool, we teach students who want to make 3D characters move and act. Our instructors are professionals at film and game animation studios like Dreamworks, Pixar, Sony Pictures, Blizzard & Disney. ⁠Get LIVE feedback on your Animation from the pros. 
Learn more at https://animschool.edu/

Narrative Tips for Animating

AnimSchool instructor Scott Guppy discusses the most common forms of storytelling structure, and how you can use it in your animation to convey a complete story. 

By distilling your narrative to its basic structure, you unlock a compelling journey that resonates with your audience. Keep it concise, and focus on key elements. In simplicity lies the magic that makes your tale unforgettable.

Stories typically follow a three-act structure: Setup, Conflict, and Resolution. As with animation, these rules can be broken; however, we must first understand the rules

Act 1: Setup

  • Establishes a scenario that the audience can identify quickly. Ensuring that the audience can identify the situation quickly is essential for animators.
    • These are typically stereotypical settings (i.e. a western is set in a desert with older, rundown buildings)
  • The setup helps to relate important information about the story to the audience.

Act 2: Conflict

  • This part contains the story; the obstacle that the character overcomes in an escalating fashion.
  • It needs to be interesting and intriguing; otherwise, you will lose the audience’s attention – the ending won’t matter if the audience does not stick around to see it.

Act 3: Resolution

  • Contains the “gag” – the whole point of the story
  • Does the character win? Do they solve the problem and fail dramatically?

Story Tips

Archetypes and stereotypes are important in storytelling – while they may not be entirely accurate or correct, they contain generalizations that are helpful in conveying information quickly to the audience so they know what to expect from the story. Utilizing these generalizations can help keep your story simple and easy for the audience to follow. If you are not purposefully trying to confuse your audience, ensure that your animation is readable and clear!

Who is your main character?
Dive into the mind of your character: gender, age, race, intelligence, emotional state, goals, dreams, etc. Visualizing your character can give you inspiration for what you want to convey with your story. 


Juxtaposition: two things being seen or placed together with contrasting effect
Juxtapositions are useful in creating a joke with the incongruity of two ideas. They can also be used in establishing an idea with a predictable outcome, then deliberately misdirecting the audience to an unexpected outcome.

Watch the full excerpt from a live AnimSchool lecture below:

At AnimSchool, we teach students who want to make 3D characters move and act. Our instructors are professionals at film and game animation studios like Dreamworks, Pixar, Sony Pictures, Blizzard & Disney. ⁠Get LIVE feedback on your Animation from the pros. 
Learn more at https://animschool.edu/